Resume

Liliana Lovo
– the road so far.

Senior Product Designer
New York & Madrid
lmlovo94@gmail.com
linkedin.com/in/liliana-lovo

8+ years building systems and experiences that change how people work.

Summary

Senior Product Designer with 8+ years at Citi designing enterprise tools, design systems, and dashboards used by hundreds of analysts. Currently completing a Master's in Digital Business at IE, exploring how design, strategy, and AI can work together to build better products.

Experience
Sr. Product Designer – Full-time
Citibank · New York, USA
January 2022 – 2025
  • Co-founded Citi's new Design System, a unified, scalable framework now adopted by 150+ designers across the organization, spanning multiple product lines and brand segments.
  • Led end-to-end design for 10+ internal tools used by employees across Citi's risk and controls functions, improving efficiency and reducing error rates for complex compliance workflows.
  • Replaced Excel-based risk workflows with a modern web application (MCA Dashboard) now used by 300+ active analysts daily, including a flagging and disposition system with embedded analytics.
  • Designed a senior leadership reporting dashboard (PCR Health) used by Citi's executive team to monitor risk program health in real time.
  • Mentored 2 junior designers and 3 interns, providing hands-on guidance, career development conversations, and design feedback.
Enterprise UX Design systems Data viz Leadership
Jr. UX/UI Designer – Full-time
Citibank · New York, USA
March 2019 – December 2021
  • Created wireframes, prototypes, and UI components for consumer-facing platforms, contributing to senior-led product initiatives.
  • Ran usability testing sessions and helped develop personas, user flows, and journey maps that informed key product decisions.
  • Built a foundation in enterprise UX, learning to design for complexity, regulatory constraints, and large cross-functional teams.
Co-Founder – Café Bella Aurora
Café Bella Aurora · New York, USA
March 2021 – Present
  • Co-founded a specialty coffee brand rooted in my family's four-generation coffee heritage in Nicaragua.
  • Led all creative direction: brand identity, logo design, packaging, typography, color systems, and physical product design.
  • Designed and launched the brand's e-commerce website, end-to-end UX, information architecture, and visual design.
Brand E-commerce Entrepreneurship
Emerging Tech – Internship
Publicis North America · New York, USA
June 2017 – August 2017
  • Designed a web application for the Emerging Technology Department, improving visibility and workflow efficiency for 150+ employees.
  • Participated in client pitches, gaining direct experience in stakeholder communication and design decision-making.
Engine Digital Media Assistant – Internship
Target Ogilvy & Mather · Managua, Nicaragua
June 2016 – August 2016
  • Integrated design, web development, and digital advertising to deliver campaign assets for clients.
  • Partnered with clients to deliver assets using Photoshop, Illustrator, and Google Developer tools.
Skills
Design
  • UX/UI
  • Product Design
  • Design Systems
  • Prototyping
  • Information Architecture
  • Visual Design
  • Brand Identity
Tools
  • Figma
  • Sketch
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe XD
Methods
  • UX Research
  • Usability Testing
  • Stakeholder Interviews
  • Journey Mapping
  • Workshop Facilitation
  • Design Critique
Leadership
  • Mentorship
  • Cross-functional Collaboration
  • Design Strategy
  • Stakeholder Management
Languages
  • EnglishBilingual
  • SpanishNative
Education
Master's in Digital Business & Innovation
IE Business School · Madrid, Spain
Graduating July 2026
Bachelor of Science, Digital Arts and Science Engineering
University of Florida · Gainesville, USA · Cum Laude
August 2018
Beyond work
  • Co-founder, Café Bella Aurora, specialty coffee brand 2021 – Now