Designing for many kinds of people.
I'm Lily, a Nicaraguan-American product designer. I've spent my career on the products people rely on to do their jobs, B2B and B2C, most recently at Citi.
Where I come from
Between two cultures.
Growing up Nicaraguan-American probably explains why I've always been drawn to products that need to work for many different kinds of people.
I studied Digital Arts and Science Engineering at the University of Florida, graduating cum laude in 2018, with internships at Target Ogilvy & Mather in Managua and Publicis North America in New York along the way.
At Citi
From junior designer to co-founder.
I joined Citi in 2019 as a UX/UI designer on consumer-facing platforms and grew into a Senior Product Designer leading internal tools for risk and controls. I co-founded Citi's design system, now used by 150+ designers, led design for 10+ internal tools, and designed, from the ground up, the daily tool of 300+ risk analysts.
I also mentored two junior designers and three interns, through hands-on guidance, design feedback, and career conversations.
Now
Design, strategy, and AI.
In July 2026 I completed a Master's in Digital Business and Innovation at IE Business School in Madrid, Spain, exploring how design, strategy, and AI can work together to build better products.
I design with AI in the loop: Claude and Claude Code, ChatGPT, Lovable, and Google AI Studio. This portfolio is the proof, built with Claude in 10 active days, with every decision and every word still mine.
Outside work
Coffee, four generations deep.
In 2021 my siblings and I turned our family's farm, Bella Aurora, into a coffee brand that sells directly across the United States. I lead the creative direction: identity, packaging, and the website.
Running a small business taught me pricing, supply chain, and customer support, and it made me a better designer.
What I'm looking for
Where I want to go next.
Senior or lead product design, B2B or B2C, in any industry where design shapes strategy, not just screens. I'm looking for a team that's honest with each other, invested in growing, and committed to the quality of what they ship.
Open to New York, remote, or relocation.